Verghese Kurien: The Milkman of India Who Revolutionized Dairy Farming

Ashish Ashatkar
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Introduction:

Verghese Kurien is remembered as the originator of the Free Revolution in Indian agricultural history. Often called the "Milkman of India," Kurien's groundbreaking work transformed the dairy sector, enabling millions of farmers and elevating India to the top of the world milk production rankings. This blog explains the amazing journey of the visionary who turned dairy farming into a force for economic success and focuses on understanding the life and history of Verghese Kurien.


His childhood and education:

On November 26, 1921, Verghese Kurien was born in Calicut, Kerala. He graduated with a degree in Mechanical Engineering from Loyola College in Madras (now Chennai) and went on to Michigan State University in the United States for his master's degree.


Turning Point: An Unexpected Separation

Kurien's life unexpectedly changed in 1949 after he graduated and returned to India. Originally, he intended to study overseas, but destiny had other ideas. Kurien's life was revolutionized and his significant contribution to the dairy business was made possible by his encounter with Tribhuvandas Patel.


Robust teamwork with Amul: Verghese Kurien's metamorphosis began with the start of cooperation in the dairy sector. In Anand, Gujarat, the Indian government, the World Food Program, and the UN developed a dairy factory in 1949. The renowned Amul Cooperative Society was founded on the advice of Kurien and Tribhuvandas Patel.


Birth of Amul: Anand Milk Union Limited (AMUL)

Following 1946, Tribhuvandas Patel established Kaira District Cooperative Milk Producers Union Limited, subsequently known as AMUL. Kurien's engineering expertise was crucial in the construction of the office.

Amul Logo


Cooperative Model: Under Kurien's direction, farmers are empowered by the cooperative model since they gain ownership and management of the company. Joining cooperatives allows farmers to share in the profits equally.


The goal of Operation Flood, which was initiated in 1970, was to spread Amul's success throughout the nation. With Kurien's vision and leadership, it changed India from a milk-deficient nation to the world's largest milk producer.


Awards and Recognitions:

Verghese Kurien's exceptional contributions to the dairy industry earned him numerous awards and accolades, recognizing his role in transforming the face of rural India.

Awards:

Padma Shri (1965): For his services to the cooperative movement and the dairy industry, Kurien received the Padma Shri.

Padma Bhushan (1966): In recognition of his outstanding service to the country, the Indian government awarded him the Padma Bhushan.

World Food Prize (1989): Kurien was awarded the World Food Prize in recognition of his contribution to making India a country with an excess of milk.

Ramon Magsaysay Award(1963): Kurien was granted the Ramon Magsaysay Award for Community Leadership in recognition of his leadership in Amul.


Social Impact and Empowerment

The impact of Verghese Kurien goes beyond data and figures. The socioeconomic structure of rural India was significantly impacted by the cooperative model he supported.

Rural Employment and Empowerment: Livelihoods for Farmers: Millions of farmers who participated actively in the dairy business were able to maintain a stable standard of living thanks to the cooperative model.

Women Empowerment: Through their active participation in dairy cooperatives and financial contributions to their families, rural women were empowered as a result of Operation Flood.

Legacy and Ongoing Effect: The cooperative movement Verghese Kurien led has a lasting effect that contributes to his legacy.

National Dairy Development Board (NDDB): Creation of NDDB: Kurien was instrumental in the National Dairy Development Board's (NDDB) founding in 1965, which advanced the cause of dairy development in India.

Recognition on a Global Scale: Following Operation Flood's success, numerous nations looked to Kurien's experience to implement the model in their dairy industries.

Inspiration for Further Cooperatives: Anand Pattern in Other Sectors 

The "Anand Pattern" turned into a prototype for collaborative success, spurring projects in industries other than dairy, such as textiles and sugar.

Multiplier Effect: The cooperative movement's success had a cascading effect, impacting strategies and policies across multiple development sectors.



Operation Flood:

Launched in 1970, Operation Flood was a ground-breaking initiative to revolutionize the dairy business in India. Known by another name, the White Revolution, this endeavor was crucial in elevating India to the status of one of the world's leading producers of dairy products and milk. Operation Flood significantly altered the lives of Indian farmers and consumers by promoting self-sufficiency and rural development.


Objectives:

The primary objectives of Operation Flood were:

Boost Milk Production: To raise milk production and achieve India's goal of being self-sufficient in dairy products.

Empower Rural Farmers: To improve rural farmers' socioeconomic circumstances by giving them access to markets, improved infrastructure, and training.

Ensure Fair Prices: To provide a clear and equitable pricing system for milk producers so they can be fairly compensated for their labor.


Key Phases:

Three main phases of Operation Flood took place, each of which added to the program's ultimate success:

Phase I (1970-1980):

  • Put your attention into creating dairy cooperatives as a means of increasing milk production.
  • Introduction of contemporary methods and strategies for dairy production.
  • The National Dairy Development Board (NDDB) was established in order to manage and oversee the initiative. 


Period II (1985–1981):

  • Dairy cooperatives' growth and consolidation.
  • A focus on building a national milk grid and expanding the capacity for milk processing.
  • Introduction of technology to lessen spoiling and enhance milk quality.


Phase II (1985–1996):

  • Extension of the cooperative network to encompass further areas.
  • Incorporation of marginal and small farmers into the framework of dairy cooperatives.
  • Diversification by producing dairy products with extra value. 


Key Achievements:

Operation Flood had amazing results that changed the dairy scene in India:

Increased Milk output: By the early 21st century, India's milk output had skyrocketed from 20 million metric tons in the early 1970s to over 100 million metric tons.

Empowered Farmers: Millions of small-scale farmers gained stability in their income and standard of living thanks to the establishment of dairy cooperatives.

Market Access: To guarantee fair prices for farmers and a consistent supply of milk for consumers, Operation Flood established an effective and transparent milk marketing system.

Infrastructure Development: The initiative produced state-of-the-art dairy processing plants, cold storage facilities, and transportation networks, all of which aided in the expansion of the dairy sector as a whole.



conclusion

In conclusion, the cooperative movement that made India the world's greatest milk producer bears the imprint of Verghese Kurien. Generations to come are inspired by his imaginative leadership, social influence, and dedication to rural emancipation. Thinking back on the "Milkman of India's" journey, we see that Verghese Kurien's lasting impact goes beyond numbers; it is a shining example of inclusive growth, empowerment, and sustainable development. 


Frequently Asked Questions (FAQs):

1. What is the White Revolution?

The term "White Revolution" describes how Verghese Kurien's dairy development initiatives, dubbed Operation Flood, turned India into a country with an excess of milk. 


2. How did Verghese Kurien contribute to rural employment?

Farmers were able to maintain their livelihoods through Kurien's cooperative model, which resulted in a rise in rural employment. Approximately 2.4 million farmers were actively involved in cooperatives by the year 2000.


3. What is the Anand Pattern, and how did it inspire other sectors?

In the dairy industry, Kurien invented the cooperative model known as the Anand Pattern. It promoted the formation of cooperatives in many industries, aiding rural areas' development.


4. How did Operation Flood impact milk production in India?

When Operation Flood was started in 1970, milk production in India grew dramatically. The growth from 21.2 million tonnes in 1970 to 80.5 million tonnes in 2000 is displayed in the table.


5. For his achievements, Verghese Kurien was honored with what awards?

Verghese Kurien was recognized for his leadership in the dairy business with multiple accolades, such as the World Food Prize, Padma Shri, Padma Bhushan, and Ramon Magsaysay Award. 


6. Who is called the milkman of India? 

Verghese Kurien is referred to as the "Milkman of India" because of his revolutionary achievements in the dairy sector, including leading the White Revolution and elevating India to the top of the world milk production rankings.


7. What makes Dr. V. Kurien the White Revolution's father? 

Because of his groundbreaking work in establishing the Operation Flood program that turned India into a milk-surplus nation, Dr. Verghese Kurien is recognized as the Father of the White Revolution. 

Verghese kurienVerghese kurien

8. Who is the owner of Amul? 

A cooperative of milk producers owns Amul, which is also known as the Gujarat Cooperative Milk Marketing Federation (GCMMF). GCMMF is owned and controlled by the farmers who collectively belong to different district cooperative milk unions. They also elect a board of directors to manage the organization. The arrangement makes sure that the farmers who produce milk split up the rewards of the dairy industry. 

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